My focus is on creating on point UX & visual design, marketing and communication – online, for print or on site. I coach and mentor students, and relax with art, literature and nature.
Designing experiences in public places has been my interest for many years. I’ve created arenas for people to meet and communicate around in hospitals, bike tunnels, streets, train stations, business buildings and schools. The challenge is different for every project, but the joy and passion among people creating something together is always the same. Everyone has a story to tell.
One late night, I was sitting with my sick child in the waiting hall in the Children’s hospital in Lund. I felt so lonely, wishing there was someone to talk to – someone having the same experiences. This was the inspiration to the interactive trees…
What do people dream of? What is a hero, what characters do people despise? Could stories be co-created by inhabitants in the village where I live? One summer, I and the inhabitants built interactive stories in a bike tunnel…
Mellan 1902 och 1955 satt en kvinna vid namn Maria Magdalena Rudbeck på St Lars mentalsjukhus i Lund. Hon besatt en enorm skaparkraft och broderade de mest komplicerade modernistiska maskinkonstruktioner – på vanlig lakansväv och med färgat märkgarn, de redskap hon hade tillgång till som patient.
Tänk om Maria Magdalena haft färg och penslar, eller tillgång till universitetets innovationsgrupp – vad hade hon kunnat åstadkomma då? Tanken är svindlande. Som en hommage till henne handmålade jag en klänning, men ett mönster inspirerat av hennes ritningar.
How do people experience that the climate change affects their daily lives? Is there a way to design environmental information in public places – for people to understand how their individual choices can help creating a sustainable society?
The focus of the project was on promoting public transport, and the outcome of the project a video to be run near the tracks at Malmö central station, as well as a master thesis.
Axis Communications
Barnsjukhuset i Lund
Bibliotekstjänst
Bolibompa-tidningen
Bra Böcker
Brugge Film
Bröllopsmagasinet
CM Reklamateljé
Eductus
Egmont Richter
Esentus Technology
Findus
Galant Fotvård
Industrihälsan
Kulturen i Lund
Lunds kommun
Nationalencyklopedin
Naturum Skrylle
Palette group
Riksantikvarieämbetet
Skandinavisk Press
Smultron och tång
Sondergaard Consulting
Sourze
Studentlitteratur
Sydöstran
UX Fokus
Vi Föräldrar
Vitz
Voice Magazine
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